The room usually goes quiet when no one trusts the numbers.
ABOUT LUKE252 ADVISORY
That moment rarely comes from one bad report. It usually signals that growth, complexity, or change has outpaced how the business is run—and that the leadership team needs a clearer operating picture and a practical path forward.
William Reeves Jr., MBA
Founder and Fractional COO
Operational Turnaround | Scalable Growth
M&A Diligence and Integration
16+ YEARS
Operating Leadership
LEAN SIX SIGMA
Black Belt
WHARTON EXECUTIVE EDUCATION
M&A and Corporate Development Strategies
Why I Do This Work
For more than 16 years, I kept seeing the same pattern: capable people working hard inside an operation that no longer matched what the business needed. At one consumer-product company, inventory accuracy had fallen to about 50%, backorders were common, and the warehouse and fulfillment teams were reacting all day. Sales, customer service, planning, and operations each tried to solve their part, but they weren't working from one reliable view of the business. The problem was showing up in missed commitments, rising costs, and too much leadership attention spent sorting out what was actually true.
I realized the issue was not a lack of effort or another isolated process to fix. What was missing was an operating structure that connected customer commitments, financial priorities, and day-to-day execution. Once we created reliable measures, clarified ownership, and aligned the right functions, the business could make decisions faster and act with confidence. Inventory accuracy reached 97.6%, backorders were eliminated, and the operation supported much higher volume without losing control.
That experience also made something else clear: many established companies need COO leadership before a full-time COO is practical or necessary. They do not need a consultant to study the business, deliver a report, and leave the leadership team to interpret it. I built LUKE252 Advisory to work alongside leadership, help the team establish the right priorities, and stay involved as decisions turn into action. The fractional model lets me deliver experienced leadership when the need is real and immediate, while helping the company build an operating discipline it can sustain.
What It’s Like to Work Together
Working with me starts with direct conversation and careful listening. I ask questions that separate visible symptoms from the conditions causing them, then follow the facts wherever they lead. You will get a candid point of view, clear communication, and no unnecessary process or predetermined playbook. I work with senior leadership and the people closest to the work, without talking past either group. I respect what your team has built, make accountability clear without assigning blame, and stay close enough to the work to help decisions become action.
Experience in Context
16+ years leading operations — Executive judgment built across global companies and growing consumer brands.
50% → 97.6% inventory accuracy — Reliable control restored in a scaling consumer-products business.
Low 80s → 96%+ OTIF — Customer commitments rebuilt in a separate operating turnaround.
The performance results above come from separate companies.
Start with a Conversation
If part of your business feels harder to run than it should, you do not need to diagnose it before we speak. We can have a candid conversation about what you are seeing, what may be underneath it, and whether I am the right person to help.